July 23, 2004 -- An original educational and motivationally enhanced Audiobook incorporating 15 โ€œKeynoteโ€ Professional Selling Techniques with original complementary musical interludes is creating excitement in the corporate and business sales world. Collins Educational, LLC of Hooksett, New Hampshire has introduced the โ€œSound Selling Audiobookโ„ขโ€, a first of its kind Audiobook that draws upon proven cognitive learning techniques.
The 15 Keynotes to Improve Your Personal Effectiveness were developed by the people at Collins Educational. After attending a fund raising concert for his son's critically ill music teacher, Dan Collins realized that he could integrate the 15 Keynotes professional selling techniques by including the influence of music. This presentation stands out among other typical sales training messages because it draws upon educational and learning research that accentuates its effectiveness. Cognitive psychologists, such as Howard Gardner of Harvard University, have confirmed educators' understanding that we have a variety of different, but mutually enhancing, avenues to learning. Gardner's "Theory of Multiple Intelligences," suggests that individuals perceive the world in at least nine different and equally important ways. Research suggests that the more senses we use, the deeper and broader the degree of learning. Innovative teachers regularly use musical, intrapersonal, kinesthetic, interpersonal, auditory and visual learning styles to supplement the learning experience for their students.
The 15 Keynotes are sales fundamentals that provide proven sales knowledge to novices as well as seasoned sales professionals. The 15 Keynotes guide sales professionals through the fundamentals of attitudes, beliefs, sales planning, staying focused, connecting to customers and identifying their needs, creating value and credibility, integrating passion and strengths into the sales process, assuming the sale and asking for referrals.
Drawing from this research, the โ€œSound Selling Audiobookโ„ขโ€ effectively interweaves all of these elements, providing a verbal listening experience, a visual experience with the included workbook, an integrating musical experience, and a kinesthetic hands-on experience. โ€œThese are powerful tools that solidify learning and retention,โ€ explains Collins. โ€œThe ground breaking Sound Selling Audiobookโ„ข program improves sales performance by using these modalities in expressing the fundamentals of sales techniques in a fun, simple and convenient way.โ€ continues Collins.
This unique learning experience is why the โ€œSound Selling Audiobookโ„ขโ€ is receiving such enthusiastic accolades from sales professionals around the country. Kevin Hallenbeck, president of BestSalesPeople.com, an affiliate of the Sandler Sales Institute said, "Effective selling is about having the proper mindset, your โ€œSound Selling Audiobookโ„ขโ€ gets right to that point. For many who struggle with their attitude and belief about sales, this program makes a huge difference!"
Nate Lindquist, president of Varuna Design & Advertising, LLC said, "Your Audiobook not only focuses on key fundamentals for my team, it simplifies the process of learning into a relaxing meditation and a feel that allows me to look forward to listening to it over and over again! You've invented a series of affirmations and positive reminders, instead of a hard sell motivational piece. We learned from it and we did so in a very comfortable way!" Joseph Jarnutowski, president of System Development Company relates that this Audiobook is a โ€œconcise, convenient tool for any sales team to use. It is a fresh approach that has brought us great success.โ€ The โ€œSound Selling Audiobookโ„ขโ€ is available on an Enhanced CD, โ€œSee What You Can Hearโ€, as an educational and motivational tool for sales professionals, sales managers, entrepreneurs, business owners, executives or anyone involved in the process of dealing with customers or sales prospects.
Additional details, Keynote samples, the Professional Sales IQ sales competency questionnaire included with program and information on an upcoming Spanish version and purchasing information are available at www.CollinsEducational.com. For people and companies looking to integrate this approach into their personal sales development, volume discounts are available as well as customized facilitator assistance provided by the people at Collins Educational. Call (603) 479-6060 or email Info@CollinsEducational.com for information. Also available from wholesaler Baker & Taylor, ISBN 0-9746871-2-X.
About Collins Educational, LLC - founded in May, 2002 and incorporated in June, 2003, Collins Educational is focused on serving the growth-oriented โ€œsales-drivenโ€ market place. Our purpose is to inspire driven people to learn in a comfortable, yet motivational environment. Learning is accomplished by positive affirmations, unique meditative musical interludes and a thought process that parallels the idea of constant mind calisthenics. And it works without all the over-sensationalized effort and stress that is commonly associated with other sales training. The company produces and sells the groundbreaking enhanced, โ€œSound Selling Audiobookโ„ขโ€. Dan Collins, founding member of the company and as regional account sales executive for Discover Financial Services has earned numerous sales awards, including the Sales Excellence Award, President Plate and the company's highest award, the Raymond A. Kennedy Award. Mr. Collins is currently working towards an M.B.A. in Marketing at Southern New Hampshire University. Pamela Collins is involved with educational research and the production of the programs. Ms. Collins has earned a Masters of Technology in Education and has been an educator for over twenty years. For more information call (603) 479-6060 or visit www.CollinsEducational.com.
Reviewer/Editor note: For a free (full version) โ€œSound Selling Audiobookโ„ขโ€, email News@CollinsEducational.com and include your complete contact information. Dan Collins, โ€œSound Selling Audiobookโ„ขโ€, author/publisher, is available for interviews by appointment. Please email or call.Contacts:
Collins Educational, LLC, Pam or Dan Collins
Email: News@CollinsEducational.com Phone: (603) 479-6060 Web site: www.CollinsEducational.com